MARINA KISELEVA
For over 9 years, I have been working at the intersection of technology, design, and community. I founded the large design community Design Reflektorij, scale AI solutions for the creative industries, and fine-tune LLMs to optimize design workflows.
Design Reflektorij
ex Lektorij
ex Lektorij
is a community of 10,000+ graphic, digital,
and product designers from across Europe.
As the founder and creative producer, I attracted top experts on a non-commercial basis through
a strategy of mutual exchange — offering a platform for experimentation, personal brand growth, industry influence, and access to an exclusive community.
I organized over 50 events, from lectures to professional conferences, creating a space for like-minded designers to share knowledge and grow together.
and product designers from across Europe.
As the founder and creative producer, I attracted top experts on a non-commercial basis through
a strategy of mutual exchange — offering a platform for experimentation, personal brand growth, industry influence, and access to an exclusive community.
I organized over 50 events, from lectures to professional conferences, creating a space for like-minded designers to share knowledge and grow together.
Community Building
Event Strategy
Creative Production
Education Program Development
Event Strategy
Creative Production
Education Program Development
Product Strategy
Expert Community Building
AI/ML Integration
Data Curation
Expert Community Building
AI/ML Integration
Data Curation
Ref represents a new stage in design workflows, where I serve as CPO and co-founder.
At Ref, we create personalized AI agents (AI-extras) trained on real-world data from top designers.
Our mission is to make access to expert-level knowledge cheaper, faster, and more scalable.
I am responsible for product strategy, expert community development, LLM integration, and building unique datasets that empower designers with 24/7 expert guidance through their virtual AI collaborators.
At Ref, we create personalized AI agents (AI-extras) trained on real-world data from top designers.
Our mission is to make access to expert-level knowledge cheaper, faster, and more scalable.
I am responsible for product strategy, expert community development, LLM integration, and building unique datasets that empower designers with 24/7 expert guidance through their virtual AI collaborators.
is an AI-powered SaaS platform redefining the creation of branded marketing content for e-commerce.
It replaces traditional production workflows with
a fully automated AI platform, enabling brands to quickly and efficiently generate personalized ad creatives at scale. In this project, I am responsible for product concept development, user research,
and go-to-market strategy (GTM).
It replaces traditional production workflows with
a fully automated AI platform, enabling brands to quickly and efficiently generate personalized ad creatives at scale. In this project, I am responsible for product concept development, user research,
and go-to-market strategy (GTM).
Product Management
USEr Research
Go-to-Market Strategy (GTM)
Ai Building
USEr Research
Go-to-Market Strategy (GTM)
Ai Building